Export Pricing – The difference between Margin and Mark Up
Marketers are not necessarily renowned for our ability with maths. However, in order to carve out a good deal every now and again it is good if you can crunch the odd number or two. My article today is...
View Article5 Keys to your Export Marketing Success
In recent weeks there has been an increased focus on export opportunities for South Australian business operators. This is exciting as exports certainly present significant opportunities for many of...
View ArticleExport Market Research – 3 Things To Know Before You Go
Last week I shared five key planning and decision-making areas to get right before you progress too far down the export launch and marketing track. This week I thought I would elaborate a little on the...
View ArticleExport Marketing 101 – Your 30 Second Sales Spiel
Export Marketing often involves taking advantage of situations where you need to get across who you are, what you do and what’s special about you very quickly. Trade Shows, Buyer match-making sessions,...
View ArticleSA Food Industry Awards – Showcasing Export Vision and Strategy
On Friday night Josie Hodge and I attended the 2014 SA Food Industry Awards night at Adelaide Oval. It was a great night and Food South Australia Chief Executive Officer Catherine Barnett said it was...
View Article5 Tips for Elevating your 30 Second Sales Spiel to Export Level
A couple of weeks ago I outlined the basics of developing your own 30 Second Spiel. Export Marketing 101 – Your 30 Second Sales Spiel provides the key steps for getting started on this important...
View ArticleHow to tell an Export Distributor from an Importer or a Broker?
When business owners commence their export journey the implications and meaning of many export industry terms are not always obvious. I have noticed that the true meaning of the terms used to describe...
View ArticleChoosing the right export distributors
Choosing the right Export Distributor or Broker for your business and its export initiatives is a very important decision that will impact on your export sales, profit and brand building outcomes....
View ArticleLoose Logistics and Other Ways to Disappoint Your Customers
The other week I was in a supermarket that shall remain nameless and I noticed a trolley loaded with milk products. The trolley was parked in the aisle that contained children’s nappies and other...
View ArticleLoose Logistics Part 2 – What Are the Pressure Points for Your Business?
A couple of weeks ago I wrote an article inspired by a trolley full of misplaced milk in a local supermarket. The article flagged a number of areas of logistics that can impact on your brand and...
View ArticleNardone Baker Wines’ China focus exposed in The Australian
Nardone Baker Wines has hit the front page of the nation’s leading daily, The Australian, with news of how the company is poised to take full advantage of the proposed Chinese free-trade agreement....
View ArticleChina Digital Strategy: Five Things You Need To Know
With the Australia-China Free Trade Agreement expected to take effect soon, the China market has never been more accessible to Australian companies. Boundless opportunity. Lots to get excited about....
View ArticleHarnessing the world’s largest online shopping day: 11.11 Singles Day
In two days’ time it will be 11 November, the so-called “double eleven”, the most successful online shopping holiday in the world single-handedly created by Alibaba. Many brands on e-commerce platforms...
View ArticleWeChat: the social media platform you can no longer ignore
We know, you know: China is a rapidly growing consumer market. With more and more Australian companies now wanting to consider marketing, branding and communication that is relevant to Chinese...
View ArticleWeChat Subscription & Service Accounts: what’s the difference?
So you’re now aware about WeChat, and you’re excited about harnessing it. What’s next? If your brand launching out on WeChat for the very first time, you need decide between two business account...
View ArticleThe easiest way to display Chinese text on your WordPress website
Before you retort “Isn’t it just a matter of typing it in?”, let me warn you: East-Asian languages (Chinese, Japanese, Korean) are a bit of a mess on the internet. There are issues with browser...
View ArticleWeChat vs Weibo: Chinese social media part 1
Did you get any red packets over the Chinese New Year season? What astounded me this Chinese New Year was that WeChat had more mobile transactions (in the form of virtual red packets) during the...
View ArticleWeChat vs Weibo: Chinese social media part 2
In Part 1 of WeChat vs Weibo, I put the apps side by side and gave you a rundown on their features. In this post, I’m going to explain a bit more about how to harness these differences. Picking the...
View ArticleExport marketing strategy for China: the where & how
If you’ve established that you want to reach a Chinese demographic, you have figured out half of the who question, but have you figured out the where and how? The post Export marketing strategy for...
View ArticleHow to position premium in China
While China presents massive opportunities to Australian companies, the sheer number of brands in the market means that brand and product positioning is a key factor in determining success. Here are 3...
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